Vol. 2 No. 1 (2026): ARTIKEL INTERNATIONAL JOURNAL OF SOCIAL SCIENCES -AIJOSS

Articles

• DIGITAL LEADERSHIP, DIGITALIZATION AND TRANSFORMATION IN INTELLECTUAL CAPITAL FROM A HUMAN RESOURCES MANAGEMENT PERSPECTIVE

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  Gizem Ölçekciler, Fatih Ölçekciler

  5-12

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• CULTURE IS THE EXPANSION OF MIND AND SPIRIT: AN ASSESSMENT FROM A GLOBAL MARKETING PERSPECTIVE

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  Elif Yılmaz, Fatma Gülşah Dizar Karadağ

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• THE IMPACT OF CROSS-CULTURAL DIFFERENCES AND CULTURAL STUDIES ON GLOBAL MARKETING STRATEGIES: LUSH EXAMPLE

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  Ruken Özgül Kılanç, Şirvan Karakış

  25-36

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• THE ROLE OF PORTER’S FIVE FORCES MODEL IN TODAY’S BUSINESS WORLD

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  Gizem Ölçekciler, Fahri Erenel

  37-46

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• A CRITICAL EXAMINATION OF THE CORE COMPETENCY APPROACH

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  Fatih Ölçekciler, Fahri Erenel

  47-56

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• GOVERNANCE THOUGHT AND PHILOSOPHY IN FAR EASTERN CIVILIZATIONS

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  Ali Eren Balıkel

  57-66

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